“ ArtLifting is a platform for artists that have traditionally been underrepresented in the contemporary art market. Each artist has a unique perspective, style, and story based on the diversity of their lived experiences, artistic talents, and innovative processes. The powerful combination of their artwork and stories inspire communities and drive social change.” - ArtLifting Website
ArtLifting partnered with Demdaco to create a product line. Through catalog print to the experience of showrooms, ArtLiftings mission and uniqueness was brought to life.
Date of Completion: 2022
Role: Lead Environmental Designer
Program Used: InDesign, Ilustrator, Photoshop
Artlifting
Initial Print Design
The design for ArtLifting was created first for a printed catalog environment. The goal was to showcase each artist and their art as well as the uniqueness they brought to ArtLifting.
The Space
The experience of ArtLifting was aimed to showcase each artist and their uniqueness as well as allow for the story of ArtLifting itself to be told. Every detail was though of, from the hanging birds that carried the artists art to the large graphics that complimented the space. As each showroom is different the final pictures below are of the Dallas Showroom not the initial design idea that appeared in Atlanta.
Digital
After creating the initial design and then transferring this to the space, the design of email came next. Here is an example of one of the emails that reflects this initial design.