Demdaco is a product development company that focuses on both business to business sales as well as business to consumer sales. Creating catalogs for these products are crucial in the marketing plan. Below are several examples of catalogs produced within the wholesale channel as well as the consumer channel.

Date of Completion: Ongoing
Role: Art Director, Lead Designer
Program Used: InDesign

Demdaco Catalog Work

Wholesale Catalogs

With having over 20,000 active products and growing, each year DEMDACO puts out 9 different wholesale catalogs broken into two cycles. These catalogs range from 150 pages to 225 pages each depending on the category (Fashion, Baby, Everyday, Destinations and Holiday). The production of these catalogs takes about two months per cycle but there are several months of planning before including: layout, photography, add and subtraction of product, etc.

  • Grow it.

Consumer Catalogs

DEMDACO is an artist driven product development company that sells to both consumers as well as retailers. For the past couple of years DEMDACO has been producing consumer catalogs in order to grow their consumer base. Each year two catalogs are produced (one in the spring and one in the winter) as well as possible mini catalogs appearing throughout the year. In these 36 page catalogs, every thing is strategically planned out not only in design but also in photography.