Humane Society

“Helping animals get adopted through creating an inviting atmosphere”

This project starts with a question: “Through design, how can I help animals get adopted?” From there it branches off into two questions: “How can I create a space that is functional and inviting?” and “How can I make early adoption easier?” It then develops into three stages and a partnership with the Humane Society of Greater Kansas City. The three stages": a mobile app that allows for ease of finding animals that are available for adoption, as well as, promoting animals available for fostering; a redesign of the humane society itself including a floor plan and elevations; and last but not least a book that allows for the new brand to be integrated with ease into the Humane Society.

Date of Completion: 2019
Role: Art Director, Designer, UX Designer; Videographer
Program Used: Photoshop, Illustrator, InDesign, AdobeXD, Adobe Premier, Adobe AfterEffects

The Brand

It started with the look and feel of the brand with attributes like: warm, dependable, inviting, and playful. The supporting parts of this brand include: a primary and secondary logo, a primary and secondary color palette, a material palette used for the space, and a pattern based off of the ears and tails of the cat and dog. The typefaces used are Open Sans and Roboto Slabs creating a fun yet understandable brand.

Supporting Assets Created: handouts, the website, social media ads, email templates, mailing material, business cards, and folders for adopters.

Logo Design from Book
Envelope and Letterhead
Folder Design
Colors, Type, and Textures

The App

After creating the brand, focus switched to the second question “How can I make early adoption easier?” Through research, It came to light there was not a clear way to find a compatible adoptee. This lead to the idea to create an app for these potential adopters. The app is created similar to dating apps like a short term and long term dating kind of situation: short term being fostering and long term being adoption. This app allows for filtered searches (long or short hair, had high or low energy). Features include: browsing, profile use, saving potential adoptees, and an easy way to contact the shelter directly through the app to receive more information.

The Space

Through research It was decided that constructing off the existing building of the Humane Society would be the best option in creating a floor plan.

The idea of these spaces was to create an open atmosphere free from the traditional cages that would allow people to see all aspects of the Humane Society.

The Floor Plan

In this floor plan the Humane Society would have everything and more that they needed including an indoor training area, plenty of space for the cats and dogs, an outdoor training area, an event space, full on vet care, and an indoor and outdoor show area.
The Lobby

Entering into the Lobby where there is all glass open cages. Where each dog would be given an indoor and outdoor area for them to roam, An inside training area, and an open airy feel.
Indoor/Outdoor Show Area

The Indoor/Outdoor show area is people could come and visit their potential adoptees seeing if they are a good match for them. This would also be a place where families could bring existing pets into to meet the potential adoptees.
The Catio

The Catio allows for the cats to have an indoor and outdoor experience cage free allowing for socialization and open viewing for potential adopters.
The Event Space

In the event space, the Humane Society would be able to host events for the animals, have training class, or even rent out the space to people allowing for more face time for the animals ideally helping with adoption.