RideKC App
Date of Completion: 2018
Role: UX Designer, Lead Designer, Videographer
Program Used: InDesign, Adobe XD, Adobe Premier, Adobe AfterEffects, Illustrator, InDesign
The task: to work through issues that the bus company has with buses being late. When buses are late or the passengers are waiting, this can cause several pain points. Some include frustration, being late to locations, the reliability of the bus going down, among others. The solve for these pain points is a three part system that includes: the app, the bus driver experience, and the bus stop itself. Then a video to show the user friendly experience it creates.
The App
The New RideKC app allows for easy tracking of bus locations, create a route based on the users destination, keep track of fares. It, also, allows the user to buy fares on the app.
The iPad
This iPad is used by the bus drivers to track their bus routes, see how many passengers are waiting at the next stop, if any, allowing for unnecessary stops to be skipped. This, ideally, helps with timing allowing the buses to run on time. The bus drivers can, also, browse other routes and directly call their supervisors from this app.
The Bus Stop
The bus stop, itself, has a perimeter around it that can track how many, if any, people are waiting at the bus stop. This information is sent back to the bus drivers iPad so they know if they will need to stop at the next stop or not, saving time in stops. The bus stop is, also, equipped with a touchscreen for those who want to find a bus stop, information about the current bus stop, times, etc. It, also, allows for real time tracking of the buses arrival.
Process
The video shows some of the process in planning out and finding pain points, as well as, the research stage behind the whole project. In this stage, bus drivers were interviewed (the audio that is playing), buses were rode to see where the pain points really were. The research put into the final delivery was key to making this a success.